NAIJABOOK

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Monetisation

How money works on NaijaBook

Yes — members can earn from advertising. Brands fund the network; a published share of net ad revenue flows to people who hit growth tiers. Below is the path, then the full model.

Monetisation

Path to the Community Dividend

NaijaBook pays members from real ad spend — not for scrolling. Follow these steps to become eligible and cash out.

  1. Join and confirm your email

    Create an account and verify the address you signed up with.

  2. Earn points — especially qualified invites

    Post, engage, and invite people who stay active for 7 days. Points are not cash.

  3. Reach Builder tier

    Default unlock: about 500 points and 5 qualified invites, with your account in good standing.

  4. Share the Community Dividend

    Builders+ share ~10% of net ad revenue in the same currency brands spent (GBP or NGN). No ads spending means no pool — the min-to-withdraw figure is only a threshold.

  5. Verify identity, then request payout

    Upload an official photo ID, meet the minimum eligible balance after the hold, then request on Monetisation. Staff verify before money is sent.

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Revenue model (summary)

  1. Advertising & sponsorships. Brands pay NaijaBook for placements in feeds and spaces (sponsored posts, space partnerships, promoted surfaces). Pricing and formats are refined with early partners.
  2. Platform share (~70%). Of net ad revenue (after payment fees and tax reserves), most funds infrastructure, trust & safety, and product.
  3. Space / creator pool (~20%). Reserved for strong spaces and content contributors under published rules.
  4. Community Dividend (~10%). Shared among Builder+ members (points + qualified invites). Money out is always a function of money in—if ads do not spend, the pool is zero.
  5. Optional premium lines. Boosts and business tools may arrive later; the core network stays free to join.

How advertisers pay NaijaBook

Today, self-serve ad wallet top-ups run through Paystack (for Nigeria and supported African countries) or PayPal (for UK, US, and international businesses). Larger partners can use invoices or insertion orders. As we scale, we may combine several of these patterns:

  • Invoices / IO — contracts and bank or card settlement for enterprise and agencies (including when self-serve rails are not yet available in a region).
  • Prepaid balance — advertisers top up via Paystack or PayPal in-app packs; spend is tracked in our ledger as campaigns run.
  • Subscription — recurring billing for fixed sponsorships (coming soon).
  • Usage (CPM/CPC) — metered billing or an internal ledger with periodic true-up.

If a card rail is unavailable for your market, use Contact or Advertise so we can route you to a manual or regional option.

How NaijaBook pays members

  • Tiers. Contributor → Builder → Ambassador via points and qualified invites (verified + active 7 days). Builder+ can receive dividends.
  • Thresholds. Default minimum cash-out is £20 (or payout currency equivalent) after a hold period; payout fees are deducted from the transfer.
  • Rails. Paystack bank transfer (NGN), PayPal (GBP/USD/EUR), or manual bank / mobile money. No Stripe Connect for member cash-out.
  • Identity. Confirmed email plus an official photo ID (passport, national ID, driving licence, or residence permit). Staff verify the document before any cash leaves. Accounts under 14 days old cannot request payout; duplicate bank / PayPal destinations across accounts are blocked.

Track progress and request payouts on Earnings. Staff review requests at admin payouts; automated Send is available when Paystack/PayPal keys are configured.

Payouts (status)

  • Live in product. Points, tiers, dividend accrual from ad spend, request payout, admin approve / send / mark paid.
  • Automation. Paystack Transfers and PayPal Payouts when secrets are set; otherwise admin marks paid after a manual transfer.
  • Appeals. Use Contact (earnings topic) for disputes.

More questions

How is this different from other social platforms?

Spaces-first layout, reunion and diaspora focus, and monetisation tied to trusted rooms rather than a single feed optimised only for ad inventory.

Who can advertise?

Registered businesses and vetted partners. Categories that break community standards are restricted or blocked.

Data and ads

We do not sell private message content to advertisers. Targeting should use stated interests, spaces, and aggregated cohorts, aligned with the privacy policy (to be finalised with counsel).

Spaces: Naija, Africa, Global

Each space has a reach tag: Nigeria-first, pan-African, or global. You can filter by reach in Spaces and Discover; Naija spaces anchor local trust while global spaces are intentionally broad.

Marketplace currency

Listing prices are stored in minor units (e.g. kobo, cents) plus an ISO currency code. Your profile country helps suggest a default; sellers can choose from supported currencies where the form allows.

Legal & finance (in progress)

Terms of Service and Privacy Policy (including Nigeria and international users), VAT / withholding where applicable, and creator tax reporting where required.

Last updated with the product. For commercial conversations, use Contact or Advertise.